the holistic entrepreneur association

professional membership

A supportive community, ongoing business education, and done-for-you marketing resources – 

all to help you build your dream nutrition business.

And as a graduate of the NTA, you get a whole month completely free.


The Holistic Entrepreneur Association Professional Membership

is for holistic, functional, and integrative health professionals

(and as an NTP or NTC, that means you!)

who are ready to start making progress in their business.

With nearly half the global population now dealing with a chronic disease, the world needs your help now more than ever. But if you’re like most new graduates, you’re probably:
  • Overwhelmed and generally confused about what you should be doing to establish and grow your business
  • Uncertain about how to bring your first client in the door
  • Intimidated by the technical aspects of running a modern business (think social media, websites, email newsletters, and online marketing)
  • Feeling alone, because there aren’t many people in your life who understand what you’re going through in your nutrition business-building journey

What if growing your business could actually be enjoyable?

Imagine having…


A clear path to reaching your big goals

I know how incredibly frustrating it is to feel stuck and confused about what you can and should be doing to make forward progress in your business. Imagine having your big goals and your day-to-day tasks all mapped out and coordinated in a way that leads to consistent growth.

New clients on the calendar from your recent marketing

It would be so nice if, after becoming a practitioner, you had clients simply lining up to work with you. Unfortunately, that’s not how it works. It takes consistent execution of an effective marketing strategy to bring clients in the door, especially when you’re just starting out. Imagine not only having a proven strategy to help you build your business, but also a supportive community to help you execute it.



Control over your own schedule and income

One of the beautiful things about running your own business is that you call the shots.

You can structure your schedule and your offerings in a way that best aligns with the kind of life you want to create. Maybe you’d like to block off your mornings until 10:30 so you can make daily time for some infrared sauna and exercise. Maybe you’d rather start your workday early so that you can have the flexibility to pick up your kids from school and spend more time with your family. Whatever your lifestyle goals might be, imagine having the freedom to decide your own schedule and how much you work.

The Holistic Entrepreneur Association Professional Membership


The NTA’s Career Development Course


Business Bliss

I’m Jessica Pantermuehl, founder of the Holistic Entrepreneur Association, lead instructor for the Nutritional Therapy Association’s Career Development Course, marketing and leadership instructor at the Southwest College of Naturopathic Medicine, brand strategist, and business and marketing educator for holistic health professionals.
Having spent six years in practice as a nutritional therapy practitioner and holistic health coach myself, both in private practice and as head of nutrition counseling for an integrative medical center, I’ve helped hundreds of clients find relief from chronic pain through one-on-one nutrition counseling, online programs, and group classes. After being asked by my colleagues about how I was doing it, and because I knew from my own experience that there was a frustrating lack of resources for new practitioners, I created the Holistic Entrepreneur Association.
At this point, I’ve helped hundreds of health professionals create successful, sustainable businesses through an authentic, compassionate, and modern approach to marketing and running a business.

But when I first started out as a practitioner myself, I had the same struggles you’re facing. I felt confused, completely overwhelmed, and unsure if what I was doing was going to work. The technology aspect used to really intimidate me. There was a lot of trial and error, more than a few times I thought maybe I was crazy for trying to run a business, and many (many) hard-won lessons in entrepreneurship.

As it turns out, building a business isn’t actually rocket science. It simply takes learning the strategies that work and implementing them consistently.

And as a grad of the NTA, you can get a full month free.

How Is the HEA Professional Membership Different from the NTA’s Career Development Course?

The Career Development Course is an eight-week, instructor-led, guided program that I teach alongside Miriam Zacharias, author of The Peace Process. If you haven’t seen that course, I’d highly recommend checking it out here. One of the great things about the Career Development Course is that you have access to lead instructors and course mentors every step of the way, who help guide you through every module and give you feedback on each of your assignments. The course culminates in the creation of your very own, personalized Career Compass – essentially, a completely customized business and marketing plan for your success.

The HEA Professional Membership is not a guided, instructor-led course, but instead is a membership platform that provides a wealth of done-for-you marketing materials, ongoing training, a community of fellow practitioners, and video lessons on the nitty-gritty technical aspects of running your business.

You’re not required to take the Career Development Course in order to take advantage of your free year of the HEA Professional Membership, but I would recommend it!

Think you might already be a member of the HEA? 

We offer two levels of membership at the Holistic Entrepreneur Association: the Free Membership and the new Professional Membership.

The Free Membership provides resources such as articles that provide insights on building a successful business and interviews with inspiring practitioners.

The Professional Membership is a more robust paid service which includes everything the Free Membership offers, as well as premium resources, done-for-you marketing materials, forums to connect with fellow practitioners, and much more, as you’ll see below.

What the HEA Professional Membership Offers:

Tech Training Made Easy

The technical side of setting up your business can sometimes feel incredibly daunting. That’s why we’ve provided simple, easy-to-follow video tutorials that break down the complicated technical parts of marketing your business, and walk you through every step of the process.

Pre-Designed Marketing Materials 

A primary way that we attract and communicate with our potential clients is through the visual aspects of our branding and marketing.

Things like our business cards, the flyers we hand out for our events, our website… all of these visual elements say something about who we are as a practitioner and as a brand – and yes, in case you didn’t realize it yet, you now have a brand!

The key to strong, professional, polished branding is consistency.

One of the easiest ways to ensure your branding is visually consistent is by using something called a branding board. In the Professional Membership, you’ll find five pre-designed branding boards that you can choose from, each with their own complete set of corresponding, pre-designed marketing materials.

Pre-Written Articles

If you have any doubt about whether or not you should be taking the time to send out a regular email newsletter to your audience, however big or small your audience may be right now, remember this:

From Experian: “For every dollar spent on email marketing, the average return is $44.25.”

So no, this is not a marketing action that you want to skip. We make it simple to do by providing you with monthly, pre-written, relevant, high-quality articles that you can use for your newsletter.

Curated Content for Your Social Media Platforms

Posting health-related articles on your social media accounts is a great way to keep your audience interested and engaged, but searching for them can be time-consuming. We make marketing your business easier by providing curated content you can easily choose from and share.

Pre-Designed Social Media Images

In addition to providing health-related articles that you can share on your social platforms, we also provide a monthly social media pack with ready-made social media images to download and brand as your own. These images and their accompanying tips and quotes provide an eye-catching and powerful way to engage your followers and grow your social audience.

Pre-Written, Pre-Designed, Customizable, Done-for-You Presentation Kits

Delivering lectures, presentations, and workshops is a tried and true way to get new clients.

These presentation kits were created to dramatically reduce the time and energy needed for creating and executing seamless, effective lectures and workshops. With robust outlines, professionally designed presentation slides, a variety of marketing materials, follow up emails, disclaimers, a beautifully designed digital downloadable gift to entice your attendees to sign up for your email list, and much more, these kits are a fully turnkey solution for getting more clients by delivering lectures.

Monthly Q&A Calls

It’s easier to build a business when you have real-time support and can hear other practitioners asking the same questions you likely have. That’s why I open up a group video call every month to answer your questions, give you personal feedback, and provide you with additional support.

Deep-Dives with Pros,

Sharing How They Did It

Learn from successful practitioners who’ve crushed it in their business. Find out how they got started, how they get clients, their favorite marketing methods, and the tools and strategies they use to run their businesses.

A Community to Help Support You

Building a business can be daunting, but you don’t have to do it alone.  Join a community of like-minded practitioners who, like you, are committed to creating a successful business. The forums are a great place for asking questions, getting opinions on business tools and software before spending your hard-earned dollars on them, meeting the perfect person to collaborate with for your next project, finding a few people to start a small mastermind, getting feedback on your new service, and seeing what’s currently working best for other practitioners for marketing and running their businesses.


Questions and Answers

“Does anyone have a recipe creation software they can recommend?” “I’m thinking of going with this insurance provider for my practice, does anyone else use them?” In this forum, you can ask questions of your fellow community members and provide your insights as well.



Want to bounce your newly written professional bio or elevator pitch off of a few people? Hoping to get feedback on your About Page? The Feedback Forum is the place to do it.

Find or Start a Mastermind

Looking to start or join a small group of 3 to 5 dedicated people that will meet via FaceTime, group call, or Skype for a recurring meeting to keep each other motivated and accountable? This forum is for you.

The HEA Professional Membership is the ongoing support you’ve been looking for to manage, market, and grow your business.

As a grad of the NTA, you can get a whole month free.


What happens when my complimentary year expires?
You are welcome to renew your membership at that time but you’re under no obligation to do so. Professional Membership is currently $25 per month.
How do I access the Professional Membership?
After requesting your complimentary membership (which you can do here if you haven’t already), we’ll need a few days for processing and verification and to set up your account. We ask that you allow two weeks for this process, though usually it is completed well before this time frame. Once your account is set up, you’ll receive a confirmation email with all the instructions for accessing the membership.
I'm not sure that I'm quite ready to open my business. Can I defer my year of access?
While aren’t able to defer your year of complimentary access, even if you’re not yet seeing clients, the tools available to you in the Professional Membership will help you start creating a presence for yourself as a practitioner, which will be beneficial when you’re ready to work with clients.
Where does the membership take place?
You’ll have access to the membership, the materials, and the community forum in an online platform. Once you sign up for your membership, you can log in to the platform at any time from anywhere in the world. The membership platform works beautifully on mobile, tablet, and on your computer.
I have another question that wasn't listed here, who should I contact?
You’re welcome to reach out to our team directly at with any other questions. We look forward to welcoming you into the Professional Membership community!