Holistic Entrepreneur Association

Professional Membership

Tap into a supportive community and a predictable, step-by-step method for building a profitable wellness business without feeling confused about what you should be doing next or overwhelmed with doing it all by yourself.

Every single day, thousands of your valuable potential clients are signing up for services to seek help for their pressing health challenges.

The question is… Are they signing up for yours?

Here’s the thing…

If you know without a doubt that you’re not using your skills as a practitioner to their highest potential because you’re not working with enough clients


Your know your business is getting road blocked by your lack of a solid, executable business strategy and marketing plan and the support you need to carry it out

… then something needs to change! The work you’re doing in this world is too important for you not to be consistently succeeding (or at least knowing where to start!). Rather than trying to duct-tape business ideas together from a podcast episode here and a webinar there, wouldn’t it be easier to just follow a solid, executable strategy so that you can confidently make forward, focused progress in your business? 

But more on that in a second. First…

The Big Question

You’ve probably asked yourself this dozens of times. Maybe hundreds.

It’s the question you ask yourself at the beginning of the day when you sit down at your desk to get to work on building this dream of yours. 

It’s the question you beat yourself up over when you see others around you succeeding and you still haven’t figured out how to bring enough clients in to feel like you’ve made it as a practitioner. 

“What the heck should I be doing next to build my business?”


In my mind, there’s no question more anxiety provoking for a wellness practitioner in their first few years of business than this one, because it’s a question that often accompanies other fun thoughts like,

“Will I ever be able to make this business work?”

“Am I going to need to go back to my soul-sucking day job??” 

“Who am I to even be doing this in the first place?”

Cue the ensuing feelings of overwhelm and frustration, add in a splash of feeling paralyzed by perfectionism because you’re not sure if you’re doing it “right”, and it’s a recipe for feeling like your dreams are going through their own painful form of apoptosis.

And Let’s Be Real…

With all the effort you’ve put in to becoming a practitioner, shouldn’t you get some dang payoff??

With the amount of time, effort, and passionate commitment you’ve invested in getting trained as a health professional, you deserve the payoff.  

All you’re trying to do is help people! 

You deserve to know exactly how to leverage your time and energy and have an abundantly clear idea of what you need to do to grow your business next. 

You deserve to actually have the bulk of the work DONE FOR YOU, instead of trying to figure it all out by yourself and reinvent the wheel with every aspect of your business.

You deserve to make enough income with this work so that you don’t have to stress about affording the kinds of foods you’re telling your clients to eat. 

And late night venting to your partner should be replaced with kombucha-clinking wins, celebrating the fact that your business is growing and that you’re doing work that lights you up. 


4 Reasons You’re Still Stuck With A Chronic Case of Hypo-Successism: 

(and how to cure it)

"I don't have enough clients."

If you’ve been having trouble finding enough clients, it’s actually symptomatic of something deeper. The problem isn’t that you can’t find clients, it’s that you’re missing the mark on how you’re positioning yourself as a practitioner. As a result of that, the messaging that you’re using to try to attract clients is off, so it’s not resonating with people. As a further result of that, you likely haven’t identified the best marketing channels for your unique position in the market and likely aren’t executing on them in high enough volume. And, if you’re like most practitioners, you aren’t doing a great job of following up with the prospective clients you have come across.

What you need:

This can be solved by correctly identifying your unique position in the marketplace, aligning your messaging and marketing methods appropriately, adjusting the volume and frequency of your marketing execution, and having an ongoing plan for keeping in touch with prospective clients so that they can be converted to paying clients. 


"I'm not good at business, sales, or marketing."

Let me ask you this… if you were to visit another country without ever having learned the language, would it make sense to beat yourself up for not being able to perfectly and immediately understand what the native speakers around you are saying? Of course not. You haven’t learned the language yet!

This same logic holds true in business. When you don’t have a clear roadmap or a repeatable system for building your business and marketing yourself (or the education and support you need to execute these things competently and consistently), how can you blame yourself for not seeing the business growth you’d like?

You aren’t the problem – it’s the missing education, strategy, and ongoing execution that is.


What you need:

It’s not that you “aren’t good” at these things or that you can’t achieve success with them – it’s that you simply need to surround yourself with the right education and resources so that you can understand how they work and subsequently do them competently.


"I don't have enough time for marketing."

Studying client folders. Creating client plans. Answering client questions. Ordering supplements. Creating your website. Feeling like you should be posting on social media to promote your business but not totally sure how to do it effectively.

The list goes on and on (and on and on and on). When we’re wearing all the hats in our business, it can be easy to put marketing on the back burner (especially when we’re feeling intimidated by how to do it well in the first place!).

But the unfortunate truth is, if you don’t make marketing a priority, you don’t have a viable business. So what’s a health professional to do? Get strategic.


What you need:

You’ve got to step away from any wheels you are currently reinventing when it comes to launching, growing, and marketing a wellness business and plug into the knowledge and resources of those who’ve done it already. Take advantage of pre-assembled resources. Learn from successful practitioners to understand how they’ve leveraged the same 24 hours in a day we all have. Many hands make light work, and this holds true in building a business. Even if you’re a solo practitioner with no employees yet, you don’t have to build your business alone – nor should you. 

"I'm spinning my wheels."

Man, do I understand this. You reach the end of the work day and feel like you’ve been busy all day long but have barely scratched the surface of your to-do list. Or you reach the end of the month, look back, and feel that twinge of regret for not having made more progress. But the thing is, if you don’t have a clearly defined strategy and if you haven’t laid out clear, specific, measurable goals, it is far too easy to default into wheel spinning and fail to make the forward progress you want to see. 


What you need:

A clearly defined strategy in place that you’re following diligently, measurable goals that you’re working toward, week after week and month after month, and the support to keep you focused and accountable.


Who exactly am I to tell you all this?

Hey there, I’m Jessica Pantermuehl.

And when I’m not geeking out on the latest books in functional nutrition, brewing up ferments like a mad scientist in my kitchen, or basking in the sweaty, sweaty glory of my infrared sauna, I’m running the Holistic Entrepreneur Association, lead instructing for the Nutritional Therapy Association’s Career Development Course, and teaching the marketing and leadership courses at the Southwest College of Naturopathic Medicine.

I spent six years in practice as a functional nutritional therapy practitioner and holistic health coach myself, both in private practice and as head of nutrition counseling for an integrative medical center, so I know the power of holistic nutrition to my bones. I’ve helped hundreds of one-on-one clients find relief from chronic pain through nutrition counseling, and many more through online programs and group classes. 

But real talk… the beginning years were rough. I often felt overwhelmed, unclear what the best next steps were, and wishing there was just some sort of roadmap for how to build a business as a practitioner (plus, a whole lot of stress-eating dark chocolate).

I eventually plowed deep into business education and subsequently found my way as a practitioner, but it seemed so WRONG to me that we, as health and wellness professionals, who are doing such important work aren’t really equipped with the business tools and resources that we need to be successful. 

It felt like we were all reinventing the wheel, and this seemed so inefficient to me. The lack of readily available business and marketing resources wasn’t only preventing practitioners in our field from really flourishing, it was also inhibiting our progress in shifting the modern paradigm of healthcare toward a more holistic, preventative model and I wanted to do something about that.

So, I created the Holistic Entrepreneur Association. Not only as a way for me to share the strategies that had worked for me, but to create a robust resource hub for our community where practitioners could learn from a variety of experts in business and marketing, as well as from each other’s mistakes and successes.

I created the HEA so that no practitioner ever needed to feel as confused and alone as I had in my first few years of practice.

I created the HEA so that we could, collectively, shift the paradigm of the way our modern society approaches health.

At this point, the HEA has helped thousands of health professionals in creating successful, sustainable businesses through an authentic, compassionate, and modern approach to marketing and running a business.

And the good news is… 

Building a profitable health and wellness business isn’t actually rocket science.

In fact, it’s easier than ever.

It simply takes learning the strategies that work and implementing them consistently. The HEA is here to support you in not just learning about business building strategies but consistently executing them with guided support, month after month.

So here’s the thing…

If you’ve made it this far, you already know that having a strategy for your business-building efforts is critical to your success. 

But maybe you didn’t know that by having ongoing support in building your business using the system I’m about to share with you, you’ll also have the power to:

  • Tap into systems that already works so that you don’t have to reinvent the wheel.  
  • Let go of the frustration and confusion around where to start when it comes to building your business and prepare for less stress and more forward, focused action. 
  • Swap the trial-and-error and guesswork for a clear, step-by-step approach to building your business in a smart and efficient way. 
  • Feel confident regarding what exactly you need to be working on when you sit down at your desk on a Monday morning, ready to take the next steps to move your business forward.  

These outcomes are fully within reach for you and your wellness business (whether you’re starting from scratch or searching for that B-vitamin shot in the you-as-a-practitioner-know-where of your current business).

… but, they do depend on getting the support you need to take focused, consistent, ongoing action. 

The kind of support that leverages the most current marketing methods and business strategies while dodging all of those bright shiny objects that capture your attention but ultimately leave you spinning your wheels and rummaging around for another square of dark chocolate to help you make it through another frustrating day of trying to figure all of this out 

The kind of support that will help you write your to-do list for the day with confidence, knowing that the steps you’re taking are moving your business forward in a clear and focused direction toward your goals.

The kind of support that has prompted your fellow practitioners to say things like this:  


And if you’re still with me, then I couldn’t be more excited to introduce you to the Holistic Entrepreneur Association Professional Membership.

Here’s What’s Waiting for You Inside the Professional Membership:

Masterclasses with Business Experts

Each month, we bring in business experts to teach you about a relevant and actionable strategy to move your business forward. The step-by-step Monthly Action Plans that accompany these masterclasses enable you to seamlessly implement the each of the concepts right into your business. 

Learn from finance experts, copywriting experts, lawyers, brand specialists, marketing experts, and more. 

Here are just a few of the Masterclasses we have coming up inside the membership: How to Create a Rockstar-Worthy About Me Page, How to Effectively Talk About What You Do, The Steps You Should Take to Mitigate Your Legal Liability, How to Create More Engagement from Your Marketing, How to Craft an Effective Referral Request Letter… and a whole lot more. 

With a new Masterclass to dig into each and every month, you’re sure to make forward, focused, consistent progress in your business, month in and month out.

I just wanted to thank you for what you do. I feel more professional, streamlined and able to focus on what I’m truly passionate about because of what you’re doing! Thank you 🙂

Suzi Tasker, NTP Nutritional Therapist, Educator and Wellness Advocate

Monthly Community Calls

Building a business takes dedication and ongoing action. During these live group video calls, we cover time-relevant topics for that month, such as regular financial reviews to help you stay on track with your bookkeeping, quarterly goal setting to keep you laser-focused and making progress, seasonal content and promotions planning, and guided walkthroughs for revisiting and upgrading your foundational marketing assets, such as your messaging, specific pages of your website, and more.

These live video calls are also a great opportunity to share your questions and current challenges and receive personal guidance and feedback.

I am still blown away every day at the amount of value in the HEA Professional Membership that I’m uncovering. You are a guiding light and one of the most generous and caring persons I have had the pleasure to work with.
Danee Aron-Bousaid, Functional Nutritional Therapy Practitioner

Masterclasses with Practitioners, 

Sharing How They Did It

Learn from successful practitioners who’ve crushed it in their business. Find out how they got started, how exactly they get clients, their favorite marketing methods, and the tools and strategies they use to run their businesses.

These practitioners bring you behind the curtain and give you an intimate look at what they did to achieve success.

I just watched the interviews in the Masterclass with successful practitioners. I thoroughly enjoyed them! I learned a lot and gleaned great ideas and direction from them. Thank you for having these and thank you for such an incredible membership website and all that you offer. I can’t say enough.

Christine DeiVinere, Functional Nutritional Therapy Practitioner

Tech Training Made Easy

The technical side of setting up your business can sometimes feel incredibly daunting and act as a frustrating bottleneck that stands between you and a smoothly running business. That’s why the HEA Professional membership also includes simple, easy-to-follow video tutorials that break down the complicated technical parts of marketing your business and walk you through every step of the process.

You’ll get:

  • Tutorials for getting a website up and running quickly
  • Detailed video instructions for how to set up your email service provider
  • Video walkthroughs for how to design and order your own business cards through vetted and affordable professional printing services


The HEA has been life-changing, and I just started! Thank you for creating such a useful platform. I love the step by step guide to creating my own marketing plan, website, newsletter, and more. The HEA gives me the confidence to make the next business leap faster!

Kassandra Hobart, NTP

Pre-Designed Marketing Materials 

A primary way that we attract and communicate with our potential clients is through the visual aspects of our branding and marketing.

Things like our business cards, the flyers we hand out for our events, our website… all of these visual elements say something about who we are as a practitioner and as a brand – and yes, in case you didn’t realize it, you now have a brand!

The key to strong, professional, polished branding is consistency.

One of the easiest ways to ensure your branding is visually consistent is by using something called a branding board. In the Professional Membership, you’ll find five pre-designed branding boards that you can choose from, each with their own complete set of corresponding, pre-designed marketing materials.

The HEA is a wonderful organization that is designed to support Holistic Entrepreneurs with resources, tools, ideas, information, and more. My holisitic nutritional therapy practice in Redding, California has greatly benefited from this organization’s resources, and Jessica, the founder, is one of the most personable, friendly, supportive, and helpful individuals I’ve met online. You can see her true passion to help others in everything that she does. I am thanks for the inspiration, help, and support that Jessica and the HEA organization has given so freely. Elise Hawkins Nutritional Therapy is a more equipped, effective, and successful because of this association. Thanks HEA!!

Elise Hawkins of Elise Hawkins Nutritional Therapy

Pre-Written Articles

 If you have any doubt about whether or not you should be taking the time to send out a regular email newsletter to your audience, however big or small your audience may be right now, remember this:

From Experian: “For every dollar spent on email marketing, the average return is $44.25.”

So no, this is not a marketing action that you want to skip. We make it simple to do by providing you with monthly, pre-written, relevant, high-quality articles that you can use for your monthly newsletter.

The carefully crafted content in the HEA membership is helping me make my dream  of putting together a practice to be of service to others, come to life. I hadn’t a clue about what starting a business even looked like and the HEA provides a simple to follow Blueprint and the invaluable resources to guide and keep me on track, step by step. I feel fully supported and inspired by the amazing community that you have created for us to thrive and grow. The content is helping me lay the foundation of what my practice can look like and the done for you presentations, newsletters, and social media are golden as I figure out how to put these systems and habits in place without the added stress of having to come up with my own content too. Your interviews are thoughtful, professional and filled with gems.  I don’t know what I would be doing right now if it wasn’t for the HEA. 
HEA is shining a light for where I’m going and the steps to get there. 
Danee Aron-Bousaid, Functional Nutritional Therapy Practitioner

Daily Curated Content for Your Social Media Platforms

Posting health-related articles and nutritious recipes on your social media accounts is a great way to keep your audience interested and engaged, but searching for them online can be time-consuming. We make this aspect of marketing your business easier by providing fresh, relevant, curated content you can easily choose from and share, that’s updated each and every day.

Plus, we provide a Social Media Essentials tutorial to help you understand how you should be using social media, how often you should be posting, and which platforms you should be using.

Jessica has created an incredible resource for budding holistic entrepreneurs. Upon graduating from the NTA, I had a lot of enthusiasm for starting my business, however I didn’t know where to start, especially with my website. Jessica has been incredible in making step-by-step videos to follow. 
I am so happy with the way my website looks now, and I am so excited to utilize the social media and marketing resources available with the holistic entrepreneur site. Jessica is friendly and goes above and beyond consistently for her users. I can’t recommend HEA enough!

Val Brown, NTP

Pre-Designed Social Media Images

In addition to providing curated health-related articles and recipes that you can share on your social platforms, we also provide a monthly social media pack with ready-made social media images to download and brand as your own.

These images and their accompanying tips and quotes provide an eye-catching and powerful way to engage your followers and grow your social audience.

The Holistic Entrepreneur Association has been the sole reason I was able to get my business on track after graduating.  I had all of the drive to start helping clients but none of the knowledge or direction to be effective.  The resources and tutorials are invaluable.  I never thought I could create my own website, but your step-by-step course made it possible!  I have gotten so many compliments on how professional it looks.  Additionally, the business blueprint and monthly calendar allow me to streamline my time on the backend of my business and focus on my clients.  You have created a program that is so unique and helpful.  I cannot tell you how appreciative I am of HEA and your quick replies to my many questions.  You are clearly the expert in your realm because all of your suggestions result in solutions.  Thank you.
Andrea Searor, NTP of Key Nutritional Therapy

Pre-Written, Pre-Designed, Customizable, Done-for-You Presentation Kits

Delivering lectures, presentations, and workshops is a tried and true way to get new clients.

These presentation kits were created to dramatically reduce the time and energy needed for creating and executing seamless, effective lectures and workshops. With robust outlines, professionally designed presentation slides, a variety of marketing materials including flyers and social media posts, follow up emails, disclaimers, a beautifully designed digital downloadable gift to entice your attendees to sign up for your email list, and much more, these kits are a fully turnkey solution for getting more clients by delivering lectures.

A Community to Help Support You

Our incredible members are truly what set the HEA Professional Membership apart.   

We have the most encouraging, kind community of practitioners supporting each other inside our community. Join a group of generous and like-minded practitioners who, like you, are committed to creating a successful business. Our safe, warm, and friendly community forum is a great place for asking questions, getting feedback and accountability, sharing your wins, receiving support through your challenges, and seeing what’s currently working best for other practitioners marketing and running their businesses.



Questions and Answers

“Does anyone have a recipe creation software they can recommend?” “I’m thinking of going with this insurance provider for my practice, does anyone else use them?” In our community, you can ask questions of your fellow members and provide your insights as well.



Want to bounce your newly written professional bio or elevator pitch off of a few people? Hoping to get feedback on your About Page? Our community is the place to do it.

Collabs, Cross-Promotions + Publicity Opportunities

Want to work with fellow practitioners for a cross-promotion, guest blog, or any other sort of collaboration? Or have you seen a neat opportunity you’d like to share such as a chance to speak at an online summit or be featured on a podcast? Find like-minded members in the community.

I’m giving your the opportunity to enroll in the HEA Professional Membership today for about the same monthly price as a bottle of wholesale probiotics.

(Which you’ll be locking in for good, even when prices go up in the future)

Choose from our monthly or annual Memberships:







Plus, you’ll be backed by our “Try It, Test It, Use It”

Money-Back Guarantee

30-Day Money Back Guarantee

If you’re on the fence, I want to give you every opportunity to put the resources inside of the Professional Membership into action.

I am seriously committed to partnering with you to help you build your wellness business and want to make it as easy as humanly possible for you to give a confident “yes”.

Enter the “Try It, Test It, Use It” Money-Back Guarantee.

Take 30 days to go though all that’s available to you in the HEA Professional Membership. If after going through the trainings and done-for-you resources, getting your questions answered in the live Monthly Community Call (and receiving all the feedback and support you’d like in the private community forum), you still don’t feel you have the support needed to make forward, focused progress in your business, simply email us at support@holisticentrepreneurassociation.com and we’ll give you a full refund within 30 days.

Try it for 30 Days with Our “Try It, Test It, Use It” Money-Back Guarantee







You Have Questions? We Have Answers.

Who is the Professional Membership best suited for?

There are three types of holistic professionals that are the best fit for the Professional Membership:

1. You’re just getting started and feeling overwhelmed with where to start, how to bring in your first client, and how to get your ducks in a row with organizing and building your business.

2. You’ve been in business for a bit, but aren’t seeing as many clients as you’d like. You’re craving direction and additional support for marketing your business and bringing in more clients. 

3. You have a profitable business but would like additional marketing support, ongoing business education, and a community of fellow practitioners to bounce new ideas off of and to stay current with best practices in business and marketing.


Where does the membership take place?
You’ll have access to the membership, the materials, and the community forum in an online platform. Once you sign up for your membership, you can log in to the platform at any time from anywhere in the world. The membership platform works beautifully on mobile, tablet, and on your computer.
Can I cancel at any time?

Yes, you may cancel your membership at any time, and will not be charged any further fees.

What is your refund policy?

We stand behind this membership fully. If you don’t feel the Professional Membership has offered you value, or feel it’s not for you, you are welcome to claim a full refund within 30 days of registering.

I have another question that wasn't listed here, who should I contact?
You’re welcome to reach out to our team directly at support@holisticentrepreneurassociation.com with any other questions. We look forward to welcoming you into the Professional Membership community!

The HEA Professional Membership is the ongoing support you’ve been looking for to launch, grow, and scale your business.

Try it for 30 Days with Our “Try It, Test It, Use It” Money-Back Guarantee







With our 30-Day Guarantee, the only thing you’re risking right now is spending another week, month, or year running your business without a solid strategy and a support system to help you execute it. 

One that leverages modern marketing strategies and allows you to:

  • Tap into systems that already works so that you don’t have to reinvent the wheel.  
  • Let go of the frustration and confusion around where to start when it comes to building your business and prepare for less stress and more forward, focused action.  
  • Swap the trial-and-error and guesswork for a clear, step-by-step approach to building your business in a smart and efficient way.  
  • Feel confident regarding what exactly you need to be working on when you sit down at your desk on a Monday morning, ready to take the next steps to move your business forward.   

If you’re ready to make meaningful, consistent, forward progress in your business, then I can’t wait to see you inside the HEA Professional Membership.

– Jessica

Try it for 30 Days with Our “Try It, Test It, Use It” Money-Back Guarantee