the holistic entrepreneur association
A supportive community, ongoing business education, and done-for-you marketing resources –
all to help you build your dream nutrition business
We will be launching the Professional Membership soon!
Join the obligation-free waitlist to be among the first notified and to receive
something extra special when we launch!
The Holistic Entrepreneur Association Professional Membership
is for holistic, functional, and integrative health professionals
(and as a newly minted NTP or NTC, that means you!)
who are ready to start making progress in their business.
- Overwhelmed and generally confused about what you should be doing to establish and grow your business
- Uncertain about how to bring your first client in the door
- Intimidated by the technical aspects of running a modern business (think social media, websites, email newsletters, and online marketing)
- Feeling alone, because there aren’t many people in your life who understand what you’re going through in your nutrition business-building journey
What if growing your business could actually be enjoyable?
A clear path to reaching your big goals
I know how incredibly frustrating it is to feel stuck and confused about what you can and should be doing to make forward progress in your business. Imagine having your big goals and your day-to-day tasks all mapped out and coordinated in a way that leads to consistent growth.
New clients on the calendar from your recent marketing
Control over your own schedule and income
You can structure your schedule and your offerings in a way that best aligns with the kind of life you want to create. Maybe you’d like to block off your mornings until 10:30 so you can make daily time for some infrared sauna and exercise. Maybe you’d rather start your workday early so that you can have the flexibility to pick up your kids from school and spend more time with your family. Whatever your lifestyle goals might be, imagine having the freedom to decide your own schedule and how much you work.
The Holistic Entrepreneur Association Professional Membership
The NTA’s Career Development Course
Having spent six years in practice as a nutritional therapy practitioner and holistic health coach myself, both in private practice and as head of nutrition counseling for an integrative medical center, I know the transformative power of holistic nutrition to my bones. I’ve helped hundreds of one-on-one clients find relief from chronic pain through nutrition counseling, and many more through online programs and group classes. But the beginning years were challenging. I often felt overwhelmed, unclear what the best next steps were, and wishing there was just some sort of roadmap for how to build a business as a practitioner.
I was acutely aware of the lack of business and marketing resources available for functional, integrative, and holistic practitioners and watched my colleagues learning the same painful, hard-won lessons in entrepreneurship as I had, time and again.
It felt like we were all reinventing the wheel, and this seemed really inefficient to me. It felt like the lack of business and marketing resources available to us wasn’t only preventing practitioners in our field from really flourishing, but also inhibiting our progress toward shifting the modern paradigm of healthcare toward a more holistic, preventative model and I wanted to do something about that.
So, I created the Holistic Entrepreneur Association. Not only as a way for me to share the strategies that had worked for me, but to create a robust resource hub for our community where practitioners could learn from a variety of experts in business and marketing, as well as from each other’s mistakes and successes.
I created the HEA so that no practitioner ever needed to feel alone like I had in my first few years of practice, lost in a confusing world of building a business and wondering what they should be doing next to move their practice forward.
I created the HEA so that we could, collectively, shift the paradigm of the way our modern society approaches health.
At this point, the HEA has helped thousands of health professionals in creating successful, sustainable businesses through an authentic, compassionate, and modern approach to marketing and running a business.
As it turns out, building a business isn’t actually rocket science. It simply takes learning the strategies that work and implementing them consistently. The HEA is here to support you in learning and executing those strategies.
Together, we are shifting the paradigm.
How Is the HEA Professional Membership Different from the NTA’s Career Development Course?
The HEA Professional Membership is not a guided, instructor-led course, but instead is a membership platform that provides a wealth of done-for-you marketing materials, ongoing training, a community of fellow practitioners, and video lessons on the nitty-gritty technical aspects of running your business.
You’re not required to take the Career Development Course in order to join the HEA Professional Membership, but I would recommend it!
Think you might already be a member of the HEA?
We offer two levels of membership at the Holistic Entrepreneur Association: the Free Membership and the new Professional Membership.
The Free Membership provides resources such as articles that provide insights on building a successful business and interviews with inspiring practitioners.
The Professional Membership is a more robust paid service which includes everything the Free Membership offers, as well as premium resources, done-for-you marketing materials, forums to connect with fellow practitioners, and much more, as you’ll see below.
What the HEA Professional Membership Offers:
Tech Training Made Easy
Pre-Designed Marketing Materials
Things like our business cards, the flyers we hand out for our events, our website… all of these say something about who we are as a practitioner and as a brand (and yes, in case you didn’t realize it, you now have a brand!).
The key to strong, professional, polished branding is consistency.
One of the easiest ways to ensure your branding is visually consistent is by using something called a branding board. In the Pro Membership, you’ll find five pre-designed branding boards that you can choose from, each with their own corresponding set of pre-designed marketing materials.
From Experian: “For every dollar spent on email marketing, the average return is $44.25.”
So no, this is not a marketing action that you want to skip. We make it simple to do by providing you with monthly, pre-written, relevant, high-quality articles that you can use for your newsletter.
Daily Curated Content for Your Social Media Platforms
Posting health-related articles and nutritious recipes on your social media accounts is a great way to keep your audience interested and engaged, but searching for them online can be time-consuming. We make this aspect of marketing your business easier by providing fresh, relevant, curated content you can easily choose from and share, that's updated each and every day.
Plus, we provide a Social Media Essentials tutorial to help you understand how you should be using social media, how often you should be posting, and which platforms you should be using.
Pre-Designed Social Media Images
Pre-Written, Pre-Designed, Customizable, Done-for-You Presentation Kits
These presentation kits were created to dramatically reduce the time and energy needed for creating and executing seamless, effective lectures and workshops. With robust outlines, professionally designed presentation slides, a variety of marketing materials, follow up emails, disclaimers, a beautifully designed digital downloadable gift to entice your attendees to sign up for your email list, and much more, these kits are a fully turnkey solution for getting more clients by delivering lectures.
Monthly Q&A Calls
Deep-Dives with Pros,
Sharing How They Did It
Plus, learn from guest experts about best practices for protecting your own content and business, the best places to find legal, financial, and insurance resources, and more.
A Community to Help Support You
Building a business can be daunting, but you don’t have to do it alone. Join a community of like-minded practitioners who, like you, are committed to creating a successful business. The forums are a great place for asking questions, getting opinions on business tools and software before spending your hard-earned dollars on them, meeting the perfect person to collaborate with for your next project, finding a few people to start a small mastermind, getting feedback on your new service, and seeing what’s currently working best for other practitioners for marketing and running their businesses.
Questions and Answers
“Does anyone have a recipe creation software they can recommend?” “I’m thinking of going with this insurance provider for my practice, does anyone else use them?” In this forum, you can ask questions of your fellow community members and provide your insights as well.
Find or Start a Mastermind
The HEA Professional Membership is the ongoing support you’ve been looking for to manage, market, and grow your business.
Who is the Professional Membership best suited for?
1. You’re just getting started and feeling overwhelmed with where to start, how to bring in your first client, and how to get your ducks in a row with organizing and building your business.
2. You’ve been in business for a bit, but aren’t seeing as many clients as you’d like. You’re craving direction and additional support for marketing your business and bringing in more clients.
3. You have a profitable business but would like additional marketing support, ongoing business education, and a community of fellow practitioners to bounce new ideas off of and to stay current with best practices in business and marketing.